Sure a firm handshake, a professional outfit, and a great resume are important, but today's job market is fiercely competitive. You need more than a great first impression to stand out. You need to brand yourself!
A personal brand is your reputation, qualities, professional persona, passions, and specialties all wrapped into one spectacular package. You want to develop a brand that portrays you as a high-caliber individual who would be a great asset to any organization.
Your brand should cause employers to want you on their team.